Watchmaking museum embodies ethos of luxury Swiss brand
Bjarke Ingels Group
La Vallée de Joux
Musée Atelier Audemars Piguet, La Vallée de Joux
Musée Atelier Audemars Piguet is located among the historical complex of workshops and factories in Le Brassus in the heart of La Vallée de Joux in Switzerland. Once complete, its organisation and architecture will embody the core values of Audemars Piguet, makers of luxury mechanical watches and clocks.
The brief demanded that the new facility must be characterised by the independent spirit of the family-owned company that has retained autonomy over the years, making it a game-changing innovator in a field governed by rules and traditions. It had to be rooted in the heritage of watchmaking in La Vallée de Joux, which goes back centuries and is nested in the nature and culture of the place and the people of the valley. And finally, it had to incorporate the inner tension that characterises Audemars Piguet and resonates throughout the brand, the craft and the designs as captured in the motto: to break the rules you must first master them.
Musée Atelier Audemars Piguet is conceived as an oxymoron. Striking yet subtle, contemporary yet timeless, functional yet sculptural, floating yet rooted. It has a local presence with a global resonance, and creates a striking landmark that is seamlessly integrated in the local landscape.
BIG has created a contemporary yet timeless architecture that blends with the historical buildings to create an intuitive sequence of spaces – old and new; a pavilion for the art and science of watchmaking that is conceived as a storyline for the visitors. Every element is governed by the functional requirements of the exhibition, while appearing as a striking sculpture conceived in a single gesture.
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